Here’s a comprehensive comparisonbetween GetResponse and Brevo (formerly Sendinblue), reflecting the most recent insights as of 2025:
Core Strengths
Brevo
- Beginner-friendly interface with a clean, intuitive dashboard—great for users who prefer simplicity and rapid setup .
- Flexible, usage-based pricing, including a generous free plan (up to 300 emails/day, unlimited contacts) .
- Effective multi-channel marketing, including email, SMS, WhatsApp, and transactional email support .
- Automation tools that are quite intuitive, useful for straightforward workflows .
- Support for A/B testing of workflow paths .
- Solid analytics, offering heat maps, real-time reporting, and basic performance metrics .
Pros:
- Affordable and scalable, especially for small businesses.
- Easy to use with efficient onboarding.
- Multi-channel communication support.
- Flexible free tier ideal for getting started.
Cons:
- Advanced automation options can feel limited for complex marketing needs.
- Template variety and customization are less extensive than GetResponse .
- Slightly fewer third-party integrations .
- Basic A/B testing (limited compared to granular options in GetResponse) .
GetResponse
- Offers a feature-rich “all-in-one” marketing suite, including email, automation, landing pages, webinar hosting, CRM, chat, and conversion funnels .
- Excellent automation capabilities, with more complex workflows, triggers, and conditional logic .
- Strong support for A/B and multivariate testing, including detailed variable control (e.g. colors, CTAs, layouts) .
- Robust webinar hosting, landing page builder, and detailed tracking of campaign conversions .
- Advanced analytics—segmentation, conversion tracking, customizable dashboards .
- Broader integration ecosystem, including CRM, e-commerce, social media, Zapier, etc. .
Pros:
- Comprehensive toolset—great for scaling or running multi-channel campaigns.
- Strong automation, A/B testing, and analytics for data-driven marketers.
- Built-in webinar and funnel features that support advanced strategies.
- Deep integration options to connect with other platforms.
- Stronger customer support offerings, with dedicated managers for higher-tier plans .
Cons:
- Steeper learning curve, which can be overwhelming for newcomers .
- Higher pricing, especially for advanced features or larger contact volumes .
- Free trial is limited to 30 days, not a perpetual free plan like Brevo .
Comparative Summary
| Feature | Brevo | GetResponse |
|---|---|---|
| Ease of Use | Very user-friendly, minimal learning curve | More complex, steeper learning curve |
| Pricing Model | Usage-based, flexible; strong free plan | Tier-based by contacts; free 30-day trial only |
| Automation Capabilities | Good for basic workflows | Advanced, versatile workflows with triggers and logic |
| A/B Testing | Basic (workflow path testing) | Advanced, granular variable testing |
| Templates & Design | ~60 templates, decent drag‑and‑drop | 500+ templates, highly customizable |
| Webinars & Funnels | No built-in support | Fully supported, built-in tools |
| Analytics & Reporting | Real-time, heat maps, basic metrics | Advanced segmentation, customizable dashboards, conversion insights |
| Integrations | Solid, but fewer options | Extensive ecosystem (WooCommerce, CRM, Zapier, etc.) |
| Multi-channel Support | Email, SMS, WhatsApp, transactional emails | Email, plus integrations; stronger ecosystem coverage |
| Customer Support | Reliable; 24/7 for paid plans | Robust; includes dedicated support for higher tiers |
Who Should Use Which?
If you’re looking for:
- A simple, budget-friendly platform with reliable email sending and basic automation,
- A generous free plan with unlimited contacts,
- SMS/WhatsApp integrations all in one place,
- Easy setup and minimal complexity,
…then Brevo is the better fit.
If your needs include:
- Advanced marketing automation and complex customer journeys,
- Webinar hosting, landing pages, conversion funnels,
- Detailed A/B/multivariate testing and advanced analytics,
- Extensive integrations with other business tools,
…then GetResponse is the more powerful choice, albeit at a higher cost and effort to learn.
What Moments Matter to You?
- Just starting out, minimal budget? Go with Brevo.
- Running webinars, complex automations, segmentation? Choose GetResponse.
- Need SMS + email + chat in one tool? Brevo’s multi-channel is compelling.
- Need everything under one roof — plus integration flexibility? GetResponse has full coverage.
Let me know if you'd like a plan-level breakdown, pricing for specific regions, or feature demos for either platform!
Here’s a comprehensive comparison between GetResponse and Brevo (formerly Sendinblue), reflecting the most recent insights as of 2025:
Core Strengths
Brevo
- Beginner-friendly interface with a clean, intuitive dashboard—great for users who prefer simplicity and rapid setup .
- Flexible, usage-based pricing, including a generous free plan (up to 300 emails/day, unlimited contacts) .
- Effective multi-channel marketing, including email, SMS, WhatsApp, and transactional email support .
- Automation tools that are quite intuitive, useful for straightforward workflows .
- Support for A/B testing of workflow paths .
- Solid analytics, offering heat maps, real-time reporting, and basic performance metrics .
Pros:
- Affordable and scalable, especially for small businesses.
- Easy to use with efficient onboarding.
- Multi-channel communication support.
- Flexible free tier ideal for getting started.
Cons:
- Advanced automation options can feel limited for complex marketing needs.
- Template variety and customization are less extensive than GetResponse .
- Slightly fewer third-party integrations .
- Basic A/B testing (limited compared to granular options in GetResponse) .
GetResponse
- Offers a feature-rich “all-in-one” marketing suite, including email, automation, landing pages, webinar hosting, CRM, chat, and conversion funnels .
- Excellent automation capabilities, with more complex workflows, triggers, and conditional logic .
- Strong support for A/B and multivariate testing, including detailed variable control (e.g. colors, CTAs, layouts) .
- Robust webinar hosting, landing page builder, and detailed tracking of campaign conversions .
- Advanced analytics—segmentation, conversion tracking, customizable dashboards .
- Broader integration ecosystem, including CRM, e-commerce, social media, Zapier, etc. .
Pros:
- Comprehensive toolset—great for scaling or running multi-channel campaigns.
- Strong automation, A/B testing, and analytics for data-driven marketers.
- Built-in webinar and funnel features that support advanced strategies.
- Deep integration options to connect with other platforms.
- Stronger customer support offerings, with dedicated managers for higher-tier plans .
Cons:
- Steeper learning curve, which can be overwhelming for newcomers .
- Higher pricing, especially for advanced features or larger contact volumes .
- Free trial is limited to 30 days, not a perpetual free plan like Brevo .
Comparative Summary
| Feature | Brevo | GetResponse |
|---|---|---|
| Ease of Use | Very user-friendly, minimal learning curve | More complex, steeper learning curve |
| Pricing Model | Usage-based, flexible; strong free plan | Tier-based by contacts; free 30-day trial only |
| Automation Capabilities | Good for basic workflows | Advanced, versatile workflows with triggers and logic |
| A/B Testing | Basic (workflow path testing) | Advanced, granular variable testing |
| Templates & Design | ~60 templates, decent drag‑and‑drop | 500+ templates, highly customizable |
| Webinars & Funnels | No built-in support | Fully supported, built-in tools |
| Analytics & Reporting | Real-time, heat maps, basic metrics | Advanced segmentation, customizable dashboards, conversion insights |
| Integrations | Solid, but fewer options | Extensive ecosystem (WooCommerce, CRM, Zapier, etc.) |
| Multi-channel Support | Email, SMS, WhatsApp, transactional emails | Email, plus integrations; stronger ecosystem coverage |
| Customer Support | Reliable; 24/7 for paid plans | Robust; includes dedicated support for higher tiers |
Who Should Use Which?
If you’re looking for:
- A simple, budget-friendly platform with reliable email sending and basic automation,
- A generous free plan with unlimited contacts,
- SMS/WhatsApp integrations all in one place,
- Easy setup and minimal complexity,
…then Brevo is the better fit.
If your needs include:
- Advanced marketing automation and complex customer journeys,
- Webinar hosting, landing pages, conversion funnels,
- Detailed A/B/multivariate testing and advanced analytics,
- Extensive integrations with other business tools,
…then GetResponse is the more powerful choice, albeit at a higher cost and effort to learn.